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2026-05-05Lab· 8 min
The Five-Minute Window: Why Your Marketing Spend Dies in the Gap Between Click and Callback
Inbound that waits longer than ninety seconds converts at half the rate. Why we measure response in seconds, not in opens.
Body in progress
Full draft lands in Phase 1.10.
Body content for /lab posts is gated to real Post Meta deployment data per CONTENT-RULES Rule 1 (Customer-Language) and Rule 18 (Build-in-Public). When the data lands — agent logs, P&L numbers, integration code — the post lands. Headline and meta are locked above so the URL ships now.
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