Changelog · /lab
What we shipped this week.
The work, the failures, the actual code. No black boxes.
2026-05-05Lab2026-04-28Lab2026-04-21Lab2026-04-14Lab2026-04-07Lab2026-03-31Lab
The Five-Minute Window: Why Your Marketing Spend Dies in the Gap Between Click and Callback
Inbound that waits longer than ninety seconds converts at half the rate. Why we measure response in seconds, not in opens.
We Deployed an AI Agent for an HVAC Client. Here's What Broke After 30 Days.
First 30 days are the easy part. Day 31 is where the real engineering starts.
ServiceTitan + AI Dispatch: The Integration Nobody Publishes
Webhook chain, dispatch rules, comfort-advisor pre-brief. End-to-end.
HIPAA-Compliant Medspa Intake: The Architecture We Use, End to End
Where PHI lives. Where consent lives. What the front desk sees vs. what the agent sees.
Productized vs. Retainer: Real P&L From Three Local Service Clients
What changes when the client pays a fixed fee for the deploy, not an hourly retainer for campaigns.
Multi-Agent Fleets: Why One Receptionist Isn't Enough for a Six-Truck Home Services Business
Two trucks, four agents. Six trucks, six agents. What scales and what breaks.